What advantage do hybrid sales models have?

• What is a vendor account on Amazon?

A vendor account on Amazon is a type of account that allows brands to sell their products directly to Amazon, which then sells them to customers on its platform. Brands that use a vendor account are responsible for managing their inventory, setting prices, and shipping products to Amazon’s fulfillment centers.

• What is a seller account on Amazon?

A seller account on Amazon is a type of account that allows individuals or businesses to sell their products directly to customers on the platform. Brands that use a seller account are responsible for managing their own inventory, setting prices, and shipping products directly to customers.

• Why use a hybrid model on Amazon?

While both vendor and supplier accounts have their own benefits and drawbacks, a hybrid model combines the best of both worlds. By using both a supplier account and a seller account on Amazon, brands can take advantage of the benefits of both accounts, including:

1. It allows you to create and test new products quickly and easily, without relying on Amazon’s POs.
2. Greater flexibility and control of the brand, allowing price control at all times
3. Access to new data, different reports and KPIs from both platforms
4. Reduced dependency on Amazon at all levels
5. Better profitability if both models are working properly and aligned in the strategy.
6. Assure the availability of the product
7. Faster internationalization to other territories

8. It is a model that can be reversed at any moment