{"id":6595,"date":"2023-01-29T20:56:33","date_gmt":"2023-01-29T20:56:33","guid":{"rendered":"https:\/\/azzgency.com\/what-advanatges-do-hybrid-sales-models-have\/"},"modified":"2023-07-12T10:05:33","modified_gmt":"2023-07-12T10:05:33","slug":"what-advantages-do-hybrid-sales-models-have","status":"publish","type":"post","link":"https:\/\/azzgency.com\/en\/what-advantages-do-hybrid-sales-models-have\/","title":{"rendered":"What advantage do hybrid sales models have?"},"content":{"rendered":"<div class=\"page\" title=\"Page 77\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li><strong>What is a vendor account on <a href=\"https:\/\/azzgency.com\/en\/amazon-attribution-boost-your-business\/\">Amazon<\/a>?<\/strong><\/li>\n<\/ul>\n<p>A vendor account on Amazon is a type of account that allows brands to sell their products directly to Amazon, which then sells them to customers on its platform. Brands that use a vendor account are responsible for managing their inventory, setting prices, and shipping products to Amazon&#8217;s fulfillment centers.<\/p>\n<ul>\n<li><strong>What is a seller account on Amazon?<\/strong><\/li>\n<\/ul>\n<p>A seller account on Amazon is a type of account that allows individuals or businesses to sell their products directly to customers on the platform. Brands that use a seller account are responsible for managing their own inventory, setting prices, and shipping products directly to customers.<\/p>\n<ul>\n<li><strong>Why use a hybrid model on Amazon?<\/strong><\/li>\n<\/ul>\n<p>While both vendor and supplier accounts have their own benefits and drawbacks, a hybrid model combines the best of both worlds. By using both a supplier account and a seller account on Amazon, brands can take advantage of the benefits of both accounts, including:<\/p>\n<ol>\n<li><span style=\"font-size: 16px;\">It allows you to create and test new products quickly and easily, without relying on Amazon&#8217;s POs.<\/span><\/li>\n<li>Greater flexibility and control of the brand, allowing price control at all times<\/li>\n<li>Access to new data, different reports and KPIs from both platforms<\/li>\n<li>Reduced dependency on Amazon at all levels<\/li>\n<li>Better profitability if both models are working properly and aligned in the strategy.<\/li>\n<li>Assure the availability of the product<\/li>\n<li>Faster internationalization to other territories<\/li>\n<li>\n<div class=\"page\" title=\"Page 77\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>It is a model that can be reversed at any moment<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 77\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a vendor account on Amazon? A vendor account on Amazon is a type of account that allows brands to sell their products directly to Amazon, which then sells them to customers on its platform. Brands that use a vendor account are responsible for managing their inventory, setting prices, and shipping products to Amazon&#8217;s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"ppma_author":[118],"authors":[{"term_id":118,"user_id":2,"is_guest":0,"slug":"developer","display_name":"\u00c1lvaro S\u00e1nchez","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/70c8b86fe3bbc1adc79d167b05117828?s=96&d=mm&r=g","first_name":"\u00c1lvaro","last_name":"S\u00e1nchez","user_url":"https:\/\/azzgency.com","description":"<p>\u00c1lvaro S\u00e1nchez es un destacado emprendedor y experto en comercio electr\u00f3nico y, adem\u00e1s, socio fundador y CEO de Azzgency. Con una s\u00f3lida formaci\u00f3n en Administraci\u00f3n y Direcci\u00f3n de Empresas obtenida en CUNEF, \u00c1lvaro ha demostrado su compromiso con la excelencia en el \u00e1mbito empresarial.<\/p>\r\n<p>Adem\u00e1s de liderar Azzgency, \u00c1lvaro se desempe\u00f1a como <a href=\"https:\/\/kschool.com\/profesores\/#:~:text=%C3%81lvaro%20S%C3%A1nchez,CEO%20en%20Azzgency\">profesor del m\u00e1ster de ecommerce y marketplaces en KSchool<\/a>, compartiendo sus amplios conocimientos y experiencia con la pr\u00f3xima generaci\u00f3n de profesionales del comercio electr\u00f3nico.<\/p>\r\n<p>Puedes visitar su <a href=\"https:\/\/www.linkedin.com\/in\/%C3%A1lvaro-s%C3%A1nchez-99541729\/\">perfil de LinkedIn<\/a> o algunas entrevistas en <a href=\"https:\/\/innokabi.com\/alvaro-sanchez-azzgency-episodio-115\/\">Innokabi<\/a> o en <a href=\"https:\/\/www.youtube.com\/watch?v=d5umFyPIAnc\">Naci\u00f3n Innovaci\u00f3n<\/a>.<\/p>"}],"_links":{"self":[{"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/posts\/6595"}],"collection":[{"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/comments?post=6595"}],"version-history":[{"count":2,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/posts\/6595\/revisions"}],"predecessor-version":[{"id":7509,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/posts\/6595\/revisions\/7509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/media\/5363"}],"wp:attachment":[{"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/media?parent=6595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/categories?post=6595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/tags?post=6595"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/azzgency.com\/en\/wp-json\/wp\/v2\/ppma_author?post=6595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}